MarketingProfs

If you are an avid reader of this blog you will already know that I am fascinated with Virtual Worlds and Virtual Events …. but I was never truly enamored with Second Life and was not in favor of it for business from the start. (Must have been that scary looking penguin that tried to strike up a conversation with me.)

All that aside …. I encounter a virtual world from the moment I step foot into my house with my two boys being avid RuneScape players. So I can’t help but think there must be something redeeming here for businesses.
One thing I am investigating and heavily considering for 2009 is a Virtual Events Strategy. It’s like a virtual tradeshow but a space all your own for your own business events.
Because of this I decided to speak to Stuart Bowen who has put into place a virtual events strategy a few times now and is currently doing this for ON24. Don’t miss his insights into what you should be doing.

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About Stuart
Stuart Bowen, Senior Director of Virtual Events, ON24
In his current position, Stuart overseas the Sales and Business Development of ON24 Virtual Show, working with Sales, Executive Management and Product Development. ON24 is a global provider of webcasting and virtual events solutions.
Stuart has spent his working life in the B2B media space. Stuart has held a number of positions including VP Sales in which he was responsible for creating the first ‘online-only’ sales team at UBM (formerly CMP Media) and then pioneering the original cross-product (print and online media) sales team. In his last position at UBM Stuart oversaw and evangelized the use of virtual worlds in a business environment to internal and external customers
ON24 Virtual Show. Learn more on http://on24.com/products_virtualshow.html

Tags: events, interactive marketing