If you write blog posts for your business, you already know that coming up with new and exciting topics every day can start to feel pretty darn near impossible.
And with countless articles already written on nearly every subject conceivable, you don’t want yours to be relegated to the never-ending list of good but not particularly outstanding blog posts … right?
The whole point of writing content is to make your words stand out more than the others; to write something people not only want to read but will benefit from.
One way to do this is by combining a topic you’d like to write about (e.g., social media, marketing, business advice) with a piece of pop culture. By doing this, you’ll be able to put a fresh, new spin on what might be an old topic.
To get a little inspiration for your own blog posts, you can search for trending stories on Google Trends.
Pop culture includes…
- Television shows.
- Current, trending news stories.
- Fashion trends.
- Language (including new words and slang).
- Art and artists.
Ready to give your readers a break from the norm? Keep reading for tips on how you can begin to incorporate pop culture into your blog posts today!
Put Your Passion to Work for You
Love zombies? Why not write about them? Have the hots for a certain actor? Spin your unrequited love into a fun blog post. Hate hipsters? Try doing something constructive with your disdain, like using it to lure readers to your content.
Yes, it might seem like somewhat of an unconventional approach, but people get tired of reading the same old how-to and advice articles.
A perfect example of this is when a writer for Search Engine Watch took a topic that has been written about endlessly (white hat/black hat SEO) and combined it with Star Wars, making a tired topic new again: SEO Wars, Forget Black Hat, White Hat—What Color Is Your Lightsaber?
When you present your blog posts in a different way, it’ll grab your target audience’s attention, and hopefully earn you a lot of retweets and shares, too.
Because I love The Walking Dead, last year I decided to write a blog post on one of the characters from the show, Shane. I used the headline Business Lessons from the The Walking Dead: Don’t Be a Shane, and it ended up doing really well and was probably (at that time) one of my most viewed and retweeted blog posts to date.
How I made it work: Since I write about small business topics for my company’s blog, I described some of Shane’s worst traits and likened them back to characteristics you’d never want to see in a boss.
Trending News, You Say? Time to Blog!
Nothing will crash your blog faster than writing about a trending topic that everyone, and I mean everyone, has a strong opinion about. I’m talking about Amy’s Baking Company — and writing a blog post about this major news story scored me, by far, the highest number of views I’ve ever gotten on a blog post. (Currently it’s at nearly 22,000 views.)
That many views made our blog crash … a few times… especially since the blog I write for isn’t used to that kind of traffic. But it was exciting and awesome to see what capitalizing off the right trending topic can do.
And guess what? Our blog traffic is still up by about 4,000 more visitors per month, which means some of those people who were lured in by the Amy’s Baking Company blog post must have stuck around for more!
How I made it work: Because I live in Arizona and write for a blog focused on supporting local businesses (and Amy’s Baking Company is a local business in Scottsdale, AZ), I knew this story would be a perfect fit.
Live Life on the Edge (or at Least Blog From There)
Writing edgy content might not be the right fit for every blogger, but if it works with your brand, why not let your inner Sasha Fierce out? When Beyoncé’s song “Bow Down/I Been On” was released, it started causing a little controversy due to her more-aggressive-than-normal lyric of “Bow Down, B*tches.”
This immediately made me think about how I could write something that included the controversial lyric, while still creating a blog post that worked for our readers. The result? Bow Down, B*tches: How Local Businesses Can Beat Big-Box Stores.
How I made it work: I used a Beyoncé/Sasha Fierce-theme throughout this blog post to give it a lighthearted tone, while using her aggressive lyric to empower, and inspire, local business owners to fight back against their big-box competitors.
It’s Time to Put a Little ‘Pop’ in Your Posts
No matter what your writing style is, whether you’re edgy, casual, funny, or conservative, incorporating pop culture into your blog posts can make your content stand out… if you do it right.
Jacob Klein for Distilled notes that anyone can use pop culture in their blog posts—but not everyone does it well. If you want your content to get readers, it needs to be awesome.
Here are a few guidelines he suggests.
- Make sure your pop culture reference is relevant and doesn’t feel forced.
- Determine the most optimal time to post your piece. If a topic is starting to trend, you want to be the first one to get your blog post out, before all the others follow suit.
- Be original. If it’s been done before—and you can’t put a new spin on it—it’s best to come up with something else.
- Don’t write about a topic unless you know what you’re talking about. For example, if you’re not a Lord of the Rings fan, don’t try to write a pop culture piece about it.
When you choose a pop culture topic that interests you specifically, you’ll have more fun writing your blog posts, which will be very evident to your readers. Remember, the more you enjoy what you’re writing, the easier it will be, and the more likely you are to get regular, engaged readers.
Have you ever used pop culture in your blog posts?