MediaBuyerPlanner: The Coalition of Catalog Mailers’ request that the PRC delay implementation of the new Standard Mail flat rates, in order to hear more testimony from catalogers on the difficulty they will have in adjusting quickly to the new rates, has been denied.
The PRC ruled that new evidence would impose an unacceptable delay, Direct Magazine writes.
The coalition was given standing to file comments on the evidence already given and to reply to the PRC’s comments on that evidence. The group has until May 4 for filing additional comments, and May 11 for filing reply comments.
The Coalition of Catalog Mailers was hoping to persuade the commission to give mailers more time to prepare for the hike in rates.
Related stories:
- Catalog Coalition Asks PRC for More Time
- DMA Reverses Position on PRC Recommendations
- PRC Recommends 7.6% Rate Hike
- PRC to Make Postage Rate Hike Recommendation Today
