http://www.mpdailyfix.com/positioning-another-pretty-girl-at-the-ball/?utm_source=rss&utm_medium=rss&utm_campaign=positioning-another-pretty-girl-at-the-ball Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/positioning-another-pretty-girl-at-the-ball/comment-page-1/#comment-39404 Mike O'Toole Thu, 22 Jan 2009 22:31:53 +0000 http://www.mpdailyfix.com/positioning-another-pretty-girl-at-the-ball/#comment-39404 Camille, I think your focus on ROI is spot on. One of the nice silver linings of a down economy is company's taking the time to carefully consider (and smartly stage) marketing investments before moving forward. Camille,
I think your focus on ROI is spot on. One of the nice silver linings of a down economy is company’s taking the time to carefully consider (and smartly stage) marketing investments before moving forward.

]]> http://www.mpdailyfix.com/positioning-another-pretty-girl-at-the-ball/comment-page-1/#comment-39403 Camille Benoit Thu, 22 Jan 2009 19:45:08 +0000 http://www.mpdailyfix.com/positioning-another-pretty-girl-at-the-ball/#comment-39403 I whole-heartedly agree! In tough economic climates it's critical to help clients design "smarter" and think through how assets can be leveraged across media channels. Showing ROI is more important than ever, and can often times mean the difference between winning the client's confidence (and getting the job) or not! I whole-heartedly agree! In tough economic climates it’s critical to help clients design “smarter” and think through how assets can be leveraged across media channels. Showing ROI is more important than ever, and can often times mean the difference between winning the client’s confidence (and getting the job) or not!

]]> http://www.mpdailyfix.com/positioning-another-pretty-girl-at-the-ball/comment-page-1/#comment-39402 Craig Suttton Tue, 20 Jan 2009 14:08:56 +0000 http://www.mpdailyfix.com/positioning-another-pretty-girl-at-the-ball/#comment-39402 Sounds to me like targeting a specific need with your customer, and that to me always makes perfect sense. Sounds to me like targeting a specific need with your customer, and that to me always makes perfect sense.

]]>