In this Marketing Over Coffee we discuss Social Media and other topics with David Meerman Scott, author of The New Rules of Marketing and PR….. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the technology front.
In this Marketing Over Coffee:
A Special Edition: Discussion with David Meerman Scott! All this and more–
Show length 40:11
00:55 Live with David Meerman Scott …. Author of The New Rules of Marketing and PR and World Wide Rave
02:12 Social Media Channels become mainstream
03:00 What’s going on at GM, David’s visit there.
07:35 The next big thing? Beware the experts?
16:10 The commoditization of SEO
18:48 What’s after signalled intent? Mobile? Hyper-local? Behavioral analysis and predictive marketing?
25:30 Seth Godin’s Brands in Public, buying your way in to the conversation
30:00 Not being able to handle the volume vs. your product stinks
33:00 Artifical Intelligence to monitor the twitter conversation, advanced social media marketing
Check us out on LinkedIn: John and Chris
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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
