MarketingVOX: Kiptronic has released a new product poised to make ad insertion into video podcasts a more streamlined process, reports MediaWeek.
The company has been signed by Conde Nast’s digital arm, CondeNet, to deliver dynamic ads into the publisher’s video offerings. This allows CondeNet to rotate and swap ads on a more regular basis. Such video podcasts appear on many of Conde’s sites, including Men’s Style and Epicurious, among others.
Kiptronic also emphasizes its targeting capabilities, a feature of importance to advertisers and publishers alike. The company says its software solutions are ready to go right out of the box, with minimal effort on the part of publishers who have other priorities.
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