MarketingVOX: Playboy has partnered with Quattro Wireless to launch a mobile site featuring non-nude photos and interviews of Playboy playmates, reviews and other features content.
Most of the content is synced to the Playboy website, which makes regular updates made possible by Quattro’s GetMobile platform, according to DM News.
In addition to the site, the Quattro platform handles ad sales, ad pages, and a dashboard to view site and ad metrics. AXE Vice Body Spray and Sony Home Pictures Entertainment have already signed on to advertise on the mobile site.
Quattro CEO Andy Miller says click-through rates on mobile ads are “ridiculously high,” stating even a poor campaign garners a 3 percent rate.
Related stories:
- Mobile Marketing Association Debuts Rules, Advertisers Comply
- Baby Boomers Increasingly Embrace Mobile Technology
- Universal Launches Independent Mobile Site — Away from Mobile Carriers
- Blyk Brings Ad-Supported Mobile to UK
- MySpace to Debut on Mobile Platform
- AdSense for Mobile Goes Live
- E! to Stream Emmys for Sprint Mobile Users
- Google Brings AdWords to Mobile Search
- Sprint Nextel to Debut Mobile Shopping
- US Mobile Search Ad Revenues to Reach $1.4B in 2012
- Mobile Firm Phonevalley Acquired by Publicis
- Google Patents ‘Gpay,’ Could Pose as PayPal of Mobile
- UK Turns Mobile into Digital Wallet with PayForIt
Related posts: