I just delivered a keynote the University of Michigan Alumni in New York … clearly a career-minded group of professionals….

They really got the message about personal branding. I was surprised, however, to learn that most of them have not focused on building their on-line identities. Virtually all of them had googled themselves, yet few had ideas for how to increase their visibility by building their brands in bits and bytes.
Personal googling is a phenomenon. Your clients, partners, hiring managers and colleagues are googling you. In a world that is becoming more and more virtual, your on-line identity is often your entire identity.
Do you know what google says about you? Are you pro-actively managing your on-line identity?

Related posts:

1. Self-Googling Quiz: Are You Digitally Distinct…or Disastrous?
2. Personal Branding: What’s Your Value-Add?
3. Personal Brands RULE on Social Networks
4. Bottom’s Up: Personal Brand Extension in a Bottle
5. Social-Network Users Enter False Personal Info to Protect Identity