Comments on: People Don’t Buy ‘Run of the Mill’ Anything Anymore!

By: Joy-Mari

Joy-Mari — Mon, 26 Jan 2009 13:00:37 +0000

People buy what their budgets allow them to.
And one person’s Thought Leader is another person’s PWM who is behind the times.

By: Paul Dunay

Paul Dunay — Thu, 22 Jan 2009 18:24:10 +0000

@ Paul & Paul
thanks for commenting – and LOL on the heart surgeon
@ Dana
I think thought leadership is both ends of the spectrum – thought leadership tends to look forward (what I like to call the Demand side of the equation) but also serves well for services that you have today that you can deliver (what I like to call Supply side of the equation)

By: Dana VanDen Heuvel

Dana VanDen Heuvel — Tue, 20 Jan 2009 15:52:19 +0000

Hey Paul! Great stuff. Your points on ‘desire to educate’ and attraction are critical. I sometimes run into companies who ‘want to play the thought leadership game’ but who are afraid of things like competitors “stealing” their ideas or customers “milking them for information.” I’ve always found the opposite to be true.
I’m curious to see what your opinion is, but my experience is that thought leadership is something that only the most confident, helpful and “faith in the future” type marketers can pursue and achieve success. Which, at the end of the day, are the type of companies that I’m attracted to anyway!

By: Paul Barsch

Paul Barsch — Mon, 19 Jan 2009 18:09:37 +0000

Paul, these are terrific steps and I will save this post.
That said, I’d be very wary of choosing a heart surgeon–or thought leader (and therefore a consultantcy) based on Google’s PageRank!

By: Paul Chaney

Paul Chaney — Mon, 19 Jan 2009 16:55:23 +0000

Paul, your post is both informs and inspires. Thanks for the five steps, especially #3.