MarketingProfs

MarketingVOX: Maligned for not requiring disclosure of blogger affiliation with advertisers, PayPerPost is launching new ad offerings feature targeting and video capabilities, as well as disclosure, writes ClickZ.
Display ads will appear below advertiser-inspired posts, featuring a “sponsored by” “Disclosure Badge.” Three video ad offerings will also be made available; advertisers will be able to pay bloggers to create videos about their goods and services, as well as run pre- and post-roll ads around blogger-produced spots.
PayPerPost Disclosure Badges can be color-coordinated by the content creator to match the site, and sponsors can choose to expand the features of the badge by adding an ad unit called a BubbleAd, according to PayPerPost. When the viewer’s mouse hovers over the badge, it expands into a “thought bubble” that contains details about the sponsor and products. Sponsors can add an image, text, and links, “providing synergy between user-generated and sponsor-generated content – all within a full disclosure model,” PayPerPost said.
The firm is hoping to woo high profile network by automating a system that ranks and ultimately rewards bloggers according to measurements determined by Google, Technorati and Alexa. The more traffic a blog garners, the higher-priced the ad placement will be. PayPerPost will also enable advertisers to target blogs that cover topic categories such as technology and sports.
Detractors continue to argue the paid posts only serve to clutter the web with counterfeit commentary rather than genuine discussions that naturally mention advertisers or their wares.
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