http://www.mpdailyfix.com/paying-for-sustainability/?utm_source=rss&utm_medium=rss&utm_campaign=paying-for-sustainability Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/paying-for-sustainability/comment-page-1/#comment-31303 Neil Anuskiewicz Wed, 24 Oct 2007 21:43:35 +0000 http://www.mpdailyfix.com/paying-for-sustainability/#comment-31303 It shows people are willing to pay a premium for something beyond themselves. I signed up to pay more through my electric company for only energy from sustainable sources. I am happy to pay more for this. Who am I to just be burning up un-renewable resources? It seems quite a conceit for me think I am more important than future generations. I hope though, that companies do not take advantage of this because many "green" consumers like me do research and verify claims. There is also a lot of communication between green consumers so a company could have their rep hurt if they were found to be taking advantage of concern for the environment and future generations. It shows people are willing to pay a premium for something beyond themselves.
I signed up to pay more through my electric company for only energy from sustainable sources. I am happy to pay more for this.
Who am I to just be burning up un-renewable resources? It seems quite a conceit for me think I am more important than future generations.
I hope though, that companies do not take advantage of this because many “green” consumers like me do research and verify claims. There is also a lot of communication between green consumers so a company could have their rep hurt if they were found to be taking advantage of concern for the environment and future generations.

]]> http://www.mpdailyfix.com/paying-for-sustainability/comment-page-1/#comment-31302 CK Wed, 24 Oct 2007 15:39:59 +0000 http://www.mpdailyfix.com/paying-for-sustainability/#comment-31302 Ah, ABC Carpet. To anyone outside of NYC it sure sounds like a drab store with a bad name, eh? (It would to me). But it's not. Its window displays put Macy's and Saks to shame. I once bought a carpet there...but being a full-time business school student at the time, I was directed to the basement section where the "remnants" were ;-). I'm very interested in seeing if this trend applies to the mainstream, Andrea--and really appreciate your sharing these case studies with us. Here's my question: take Target, that gives approx. $3million weekly to local communities. That's a case where shoppers pay what they'd regularly pay (as I understand) and Target takes the hit on profits and thusly, purchases are more 'meaningful', or give back to shoppers' communities. It 'seems' this will be the way this trend will go (meaning co's will take the hit to profits but the ROI is both goodwill and, hopefully, more customer loyalty). So those donations/hit to profits equate to a marketing investment. VERY interested in your thoughts–I'm just making assumptions here (but do hope this trend increases!). Ah, ABC Carpet. To anyone outside of NYC it sure sounds like a drab store with a bad name, eh? (It would to me).
But it’s not. Its window displays put Macy’s and Saks to shame. I once bought a carpet there…but being a full-time business school student at the time, I was directed to the basement section where the “remnants” were .
I’m very interested in seeing if this trend applies to the mainstream, Andrea–and really appreciate your sharing these case studies with us. Here’s my question: take Target, that gives approx. $3million weekly to local communities. That’s a case where shoppers pay what they’d regularly pay (as I understand) and Target takes the hit on profits and thusly, purchases are more ‘meaningful’, or give back to shoppers’ communities.
It ’seems’ this will be the way this trend will go (meaning co’s will take the hit to profits but the ROI is both goodwill and, hopefully, more customer loyalty). So those donations/hit to profits equate to a marketing investment. VERY interested in your thoughts–I’m just making assumptions here (but do hope this trend increases!).

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