After tonight’s Democratic Presidential Debate, John Edwards will use Ustream and answer questions submitted by viewers. Ustream is a platform that provides live interactive video for everyone. This use of Ustream is very innovative and should be quite exciting to watch.
I believe that all marketers should pay attention to the implementation of social media by the politicians. Why? Because we can learn from them and their adoption of the technology and tools will help us all drive the use of social media into our companies.
Recently on Marketing Voices, I interviewed Peter Leyden, the director of the think-tank called New Politics Institute.
Peter used to be the editor for WIRED magazine, and Peter tells me how the use of social media will decide the outcome of the election. He feels social media allows the candidates to touch audiences in a way they never could before ( e.g. Edwards’ use of Ustream).
I agree with Leyden, and I will be watching Ustream on Monday night just to see how well the Ustream technology and Edwards work together to achieve the end result of building a stronger community and base of support for Edwards.