MarketingVOX: Female-targeted media properties Oxygen and Glam Media have partnered for an online fighting game aimed at women, reports MediaPost.
The game, Fight Girls Fantasy League, is an online extension of Oxygen’s Fight Girls TV series, which revolves around women training for the World Muay Thai Championship.
The online fantasy league will allow players to “draft” competitors from the show onto fantasy teams. Stats are based on players’ real-world performance.
The interactive game is meant to yield the same sort of loyalty to Fight Girls that fantasy leagues have brought to baseball, football and other sports.
Related stories:
- Oxygen Joins eBay’s Ad Exchange Marketplace
- Glam Networks Help Reebok Target Women
- ‘Oxygen’ Gets Jump on Upfront, Previews Reality Shows
- Glam Grows Ad Base, Inks Content Deal with Hearst
