Has Second Life peaked? Gartner analyst Steve Prentice recently predicted a drop-off in Second Life hype, followed by a stablization and eventual trend toward sustainable growth in this burgeoning metaverse….
Meanwhile, bloggers and other social media sorts have been debating whether Second Life is so… well, 2006.
Digitas’s Greg Verdino suspects that he might have contributed to some extent to the “outing” of Second Life. Today on MarketingProfs, Greg and I chat up his perspective. Greg, who this Thursday leads a virtual tour of Second Life for marketers, gives his take on the opportunities and risks of doing business there.
Read the Q&A here.
Ann, I have the perfect business model for Second Life, it’s very simple, just visit…
http://www.completeripoff.com
Save yourself a ton of money.
Given your interest in Virtual Worlds I wanted to let you know about the first annual Virtual Worlds Conference announced today and scheduled to take place March 28-29, 2007 in NYC. Virtual Worlds 2007 is the leading event for Fortune 500 companies seeking to understand and maximize marketing, entertainment and business strategies within virtual worlds. VW 2007 web site is http://www.VirtualWorlds2007.com and full press release – earlier this week -can be found at http://www.virtualworlds2007.com/media/01-17-2007.html
I think that advertising in Second Life is very interesting, and opens up many possibilites for marketing. I wrote about Second Life in my own blog.