MediaBuyerPlanner: JCDecaux and Unilever have signed a five-year partnership that will cover the 41 countries where both companies have a presence. The partnership will encompass all of Unilever’s brands.
Outdoor will play an increasing role in Unilever’s marketing mix, Alan Rutherford, vp global media, Unilever, said in a statement.
JCDecaux is the largest outdoor advertising company in Europe and in the Asia-Pacific region. The two companies have had a Pan-European alliance since 2002.
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