MediaBuyerPlanner: Outdoor advertising is continuing to soar, with revenue rising 8.6 percent in the first nine months of 2006 compared to the same period last year.
Total out of home spending now tops $5.1 billion, writes MediaPost, and the growth rate is well above the ad industry average, taking second place for fastest growing segment behind the internet.
Category leaders were local services and amusements, followed by insurance and real estate, then communications.
Automotive was one of the few categories to see declines.
Related stories:
- Outdoor Jumps 13% in October
- Clear Channel Buyout Signals Growth of Outdoor Market
- Outdoor Soars 8.2 Percent in the Second Half
- Outdoor Grows 11 Percent in March, Trails Only the Internet
- Outdoor ‘Now As Flexible As Broadcast’
- Outdoor: Only Established Media ‘Seeing Strong Growth’
