MediaBuyerPlanner: A new out-of-home ad network that will target African American and Hispanic consumers is being launched in barbershops and salons.
The network, from Alloy Media + Marketing’s urban and multicultural division, Alloy Access, comes via an agreement with the Black Owned Beauty Supply Association, writes MediaPost. The network initially includes 400 venues in New York, Atlanta, Chicago, Baltimore and Washington, DC, and Alloy intends to double the number by the end of 2008.
The Black Owned Beauty Supply Association has 1700 members.
Alloy has also expanded an existing agreement with Mac-Gray, an operator of laundry facilities across the country. Through the agreement, Alloy will install laundry boards in about 1600 college laundry facilities and in about 1,000 community laundromats concentrated in Hispanic and African American neighborhoods.
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