MediaBuyerPlanner: For its new Voice of Experience website, which went live last week, Old Spice has assembled an “Experience Panel,” a dream team of experts giving the guy’s guy the skinny on a host of topics, from grooming to cars, as well as “man of experience” perspectives, trends and upcoming-event listings.
The Panel will develop original, monthly content for the site, which will also feature periodic celebrity guest editors in upcoming months. The so-called dream team covers eight topics.
Cars will be reported by two-time Nascar Nextel Cup Series champ Tony Stewart; entertainment will be fielded by Access Hollywood’s Jamal Munnerlyn; fashion and grooming experts Alana Kelen and Lori Hamlin – who’ve styled Lenny Kravitz and Kiefer Sutherland, among others – will provide monthly advice on how men can look their best; and author April Masini will tackle dating and relationships for men from a female perspective.
Writer of the nationally syndicated “Drive-Thru Gourmet” column Ken Hoffman will give tips on food and beverage; senior game tester Christopher Shanley will keep men up to date on the gaming industry; MTV music supervisor Ben Hochstein will report on music; and Yahoo Sports columnist Matt Buser will cover sports.
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