MediaBuyerPlanner: Hoping to snag the attention of concertgoers in Cleveland this summer, the Columbus, Ohio, convention and visitors bureau has placed 2-foot by 2-foot pavement decals in the neighboring city, reports The Columbus Dispatch. The “Experience Columbus” branded decals mark Columbus’ latest guerilla-marketing tactic in its first summer ad campaign for special or seasonal events.
The campaign also includes online advertising and several print ads, developed by Columbus-based agency TenUnited, running in publications like Ohio Magazine and AAA magazines.
Vahe Habeshian BIO
06.01.06
