MediaBuyerPlanner: National Public Radio and WGBH Boston have agreed to acquire National Public Broadcasting, the nation’s leading sponsorship representation firm for public TV and radio stations, Mediaweek writes.
The deal, expected to close by the end of October, will create the largest national and local sponsorship representative for national and local public radio and TV.
Related stories:
- Public Radio’s News/Talk Its Dominant Format
- Media Audit: Public Radio Listeners Are Empty Nesters
- New WNYC Newscast to Compete with ‘Morning Edition’
- Detroit NPR Listeners Sue Over Program Changes
