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Jeanne Bliss
Jeanne Bliss   BIO
01.09.07

Note to the Airlines: Love DOES Mean Saying You’re Sorry!

Anyone traveling this holiday season could feel the cuts. There was less staff and less flexibility and just plain less of everything it seemed….


We picked December 30 to fly because this middle time between the holidays is usually a safe bet for smooth sailing.
Not so much this year. We got caught up in the debacle of bad weather in Dallas, which delayed our flight in Seattle. Having gotten up at 2:30 am to make a 6 am flight – our departure was put back again and again – with the explanation of “the crew got in late, they needed to sleep in.” Not exactly the best thing to tell a bunch of bleary-eyed customers.
The fact that they didn’t tell us was that there was a mess in Dallas and Austin where those folks had it even worse — they were sitting ON THE AIRPLANES waiting. Flight 1348, a San Francisco-Dallas run was diverted to Austin, and sat on the runway with people on the plane for 12 hours.
Think planes jammed with kids, backed-up toilets and holiday revelers who had the wind blown out of them. American’s Flight 1682 from Oklahoma City to Dallas waited 8 hours in the plane before the flight was cancelled. Flight 37 from Zurich, Switzerland, to Dallas was diverted to Tulsa, Okla., where it sat for 10 hours. Passengers were on board for over 22 hours by the time it landed.
How could this happen? I naively thought to myself sitting and waiting and waiting in the airport? What about back-up crews? Shouldn’t there be contingency plans for weather? And when we were we going to hear some sort of apology about this situation?
After years of cutting staff, carriers are less capable of handling crises — from not having enough telephone reservationists to handle calls, or extra bodies to empty toilet tanks or spare pilots and flight attendants to help out when delays stack up. Congestion in the air and at airports exacerbates the messes caused when storms hit.
American says it is re-evaluating its flight-diversion strategy — and is studying whether it should adopt a harder time limit on how long planes can sit and wait.
Ya think?
As for that apology — we never got one. Just an explanation that it was weather. Seems the airline doesn’t accept responsibility for weather — or the mess that gets created for the lack of plannning in how to deal with it. As for those much more distressed folks sitting on planes for 10-22 hours, they got little respect or help either.
Friendly skies? I’m not so sure.

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4 Responses to “Note to the Airlines: Love DOES Mean Saying You’re Sorry!”

  1. Lewis Green says:

    Jeanne,
    Back nearly 20 years, I served as an Executive Editor overseeing several tourist magazines (out of Greater Seattle by the way). In that role, I flew more than 100,000 miles annually. Loved the frequent flier miles; hated the flying experience. As a friend once commented: Your reward for suffering airlines is to suffer them some more.
    Apparently, this is an industry for which customer experience and customer communications mean little. Is it any wonder that customer loyalty is a dream unrealized and margins are always paper thin?

  2. Mario Vellandi says:

    If fliers don’t expect much, then the greater opportunity for airline to exceed their expectations. If I was an airline though, I’d have to admit: We can’t please every customer…but when stress is in the air, maintaining the positive well-being of the collective’s psyche is paramount. And doing the little things, including authentic apologies and reparations, is what saves us (the airline) face.

  3. jeanne bliss says:

    Lewis and Mario:
    Customers leave because they are not feeling respect, and because companies fail on the basic blocking and tackling. Such as this – merely giving an explanation and an apology.
    The ironic thing about frequent flier plans now is that they give airlines a false sense of security about flyer ‘loyalty.’ It’s not that people want to keep flying necessarily – it’s that they are ‘captives’ –the points accumulated keep people flying even when the experience doesn’t add up to the promise.
    How sad that we can’t shake our need to upgrade for speaking our mind and refusing to fly an airline again. But the airlines know that…don’t they?

  4. John says:

    This is a well-timed post indeed. We did some Holiday flying around New Year as well on United.
    We ended up having a terrible experience when trying to change flights due to illness. The call center people were just completely unwilling to help us.
    Then, we ended up as one of those planes that sat on the runway for 2 hours (our 6:00AM flight) and got pushed back to the flight we had wanted because we missed our scheduled connection flight. The flight we ended up taking was nearly half empty.
    Once we finally got home, we decided that our frequent flyer miles were no longer enough of a draw to stay with United. We won’t be flying with them again, and we’ll be cancelling our credit cards with them.
    I’m very disappointed in the ‘take the money and run’ attitude that airlines still seem to have towards their customers.

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