MarketingVOX: Nissan has signed on as the exclusive sponsor of what Yahoo has termed its biggest and most ambitious content effort – a biweekly concert series on the Yahoo Music portal, which attracts 24 million users a month.
“Nissan Live Sets on Yahoo Music” will launch on Nov. 15 with a Christina Aguilera performance, and fan-generated content will be integral to Yahoo’s effort, writes BrandWeek. Fans will conduct interviews, write blogs and take photos with Flickr-enabled phones that automatically upload to a photo gallery; songs and shows will be available for purchase; the hi-definition, surround-sound concerts may also air on TV.
On-site branding includes a Nissan lounge and interactive product displays; car models will have a presence on the site with games, streaming video and flash animations; concerts will be linked with specific Nissan models, five of which were re-launched this year.
Each quarter, Nissan will give one concert a promotional push with ads, a sweeps and dealer programs.
Related stories:
- Pontiac Wants to Create Car Culture in Second Life
- GM to Boost Digital Media Spending
- Chrysler Re-ups Brandimensions to Monitor Blogs
- Nissan Sentra Campaign Signals Marketers’ Media Choice Changes
- RPA Wins MIXX Best in Show for Honda Campaign
- Autobytel Auto-Dials Dealers with Website Leads
- Chrysler’s 2H06 Ad Spend to Exceed $1Billion
- Google and Goodby, Silverstein Team for Saturn Effort
- Behavioral Auto Channel Launched by Jumpstart
- Digital Shops Vulnerable If Auto, Finance Ads Slump
- Yahoo Warning over Ads Spooks Investors
- J.D. Power: Auto Dealers Adopting SEM
- DriverTV Lets Carbuyers Kick Tires on TV
- Pontiac G5 Debuts with Internet-only Advertising
- J.D. Power: Auto Sellers Should Reach Buyers at Non-car Sites
- Car and Driver Steers Ads with Behavioral Targeting
- Small Car Online Purchase Requests Soaring
- Mercedes-Benz Builds Multimedia ‘Brand World’ Online
- Car Dealers Spending More on Online Advertising
- ValueClick, Jumpstart Partner for Behavioral Targeting
- J.D. Power: Used Car Buyers Prefer Web
