MarketingVOX: Nintendo will spend a record amount promoting games for its Nintendo Wii console in the UK this year, reports Next Generation.
For its Mario Strikers Charged Football game, Nintendo spent nearly $2 million and plans to spend even more in the future for games such as Mario Party 8 and Big Brain.
Nintendo hopes each title will sell at a high rate for many weeks due to a broader target audience in comparison to traditional games.
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