MarketingProfs

MarketingVOX: Nike and Apple have partnered to create a line of Nike+iPod products, the first of which is the Sport Kit, a wireless system that facilitates communication between Nike+ footwear and iPods via an in-shoe sensor and a receiver attached to an iPod, writes BrandWeek (via MediaBuyerPlanner).
The Sport Kit will provide users with information on time, distance, calories burned and pace – stored in and displayed on the iPod screen. Real-time audible feedback also is provided through headphones. Accessories will enable consumers to access iTunes.
Nike plans make many of its footwear styles compatible with the new product and has already released the Nike+ Air Zoom Moire.