MediaBuyerPlanner: Nielsen has launched a new tool that helps advertisers analyze product placements in programming. The new software application allows users to determine past performance of product placements and to evaluate new product placement opportunities.
The tool, Place*Values, uses findings from Nielsen’s Product Placement Valuation Study, which looked at more than 50 programs on broadcast and cable TV that featured product placements for nearly 200 consumer brands, writes Mediaweek.
Clients for Place*Values so far include A&E, CBS, CourtTV, Discovery, Fox, Magna Global, Mediacom, OMD, PHD, Scripps Networks, Sprint, The Weather Channel, Twentieth TV and Zenith Media.
Related stories:
- Product Placement Booming, Will Slow Slightly
- Product Placements in Video Get Interactive
- ABC Tops for Most Effective Product Placement
- TV Viewers Remember Brands from Placement/Ad Combo
- Idol Launches Coke to Front of Product Placement Pack
- Product Integration Trend Speeds Decline of 30-Second Spot
- Nielsen Studies Product Placement
