Media Post’s Marketing Daily newsletter dated July 8, 2008 had an interesting column, titled, “What’s That You Say?” In it were the Top 10 newly coined words compiled from various sources by those wacky folks at Cramer-Krasselt, the Chicago-based advertising/PR agency.
1.Luxcession: v. – As the economy continues to hit consumers’ wallets affecting their purchasing choices, many mass-class luxury items are also taking a hit.
2.Dotcomrade: n. – A friend or acquaintance that you met online but have never met in person.
3.Greenwashing: n. – The practice of bogus environmental marketing.
4. Info Snacking: v. – Wasting time at work by surfing the Web.
5. Blacking Out: v. – To turn off any device that people can reach you with (cell phone, two-way, computer, home phone, morse code, etc.) in order to avoid someone.
6. Compunicate: v. – To chat with someone when you are in the same room, each on separate computers, and you talk via Instant Messenger instead of speaking to them out loud, in person.
7. Defriend: v. – To remove somebody from your established list of contacts, considered the ultimate snub on social network.
8. Generica: n. – Features of the American landscape that are exactly the same no matter where you go such as strip malls and fast food places.
9. Mouse Potato: n. – The online generation’s answer to the couch potato.
10. Googleganger: n. – Another individual with the same name as you whose records and/or stories are mixed in with your own when you Google yourself.
Other than the word “greenwashing” and its definition, the other nine terms here are definitely new to me. With all of our expanding new technologies and the fast and furious introduction of new social media, I’m wondering how many other new expressions have been minted of late. . .especially marketing oriented ones.
I thought it might be fun to solicit new expressions Daily Fix contributors and readers might also be aware of. . .or to come up with a few creative new expressions of their own. I know the DF community is pretty creative. . .so how about it?
I’d love to hear from you.