http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/?utm_source=rss&utm_medium=rss&utm_campaign=new-study-says-marketers-expected-to-cut-budgets-are-you Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/comment-page-1/#comment-37392 Elaine Fogel Tue, 16 Sep 2008 00:57:25 +0000 http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/#comment-37392 Levon and Neil. It is strange, but oh, so common. Those companies that stand out now should experience benefits in the marketplace. Levon and Neil. It is strange, but oh, so common. Those companies that stand out now should experience benefits in the marketplace.

]]> http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/comment-page-1/#comment-37391 Neil Anuskiewicz Mon, 15 Sep 2008 22:01:39 +0000 http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/#comment-37391 We are about to increase our marketing budget, however, we are going to be very careful how we allocate it. The conventional wisdom is that when the economy is soft companies cut their marketing budgets. To me that seems strange since, even in tough times, you need to keep the customers coming in. Cutting marketing seems as nuts as cutting sales. We are about to increase our marketing budget, however, we are going to be very careful how we allocate it.
The conventional wisdom is that when the economy is soft companies cut their marketing budgets. To me that seems strange since, even in tough times, you need to keep the customers coming in.
Cutting marketing seems as nuts as cutting sales.

]]> http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/comment-page-1/#comment-37390 Levon Mon, 15 Sep 2008 20:40:19 +0000 http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/#comment-37390 This is very typical in times of major corporate bailouts and sluggish economies. You think it would be the opposite. This is very typical in times of major corporate bailouts and sluggish economies. You think it would be the opposite.

]]> http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/comment-page-1/#comment-37389 Elaine Fogel Mon, 15 Sep 2008 19:14:47 +0000 http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/#comment-37389 Thanks for the comments. Kathy, does this mean that you're going to focus more on electronic marketing? Paul, how do we change those internal paradigms about marketing? Lewis, do you believe that next-generation marketing applies to all organizations? Lewis, Thanks for the comments.
Kathy, does this mean that you’re going to focus more on electronic marketing?
Paul, how do we change those internal paradigms about marketing?
Lewis, do you believe that next-generation marketing applies to all organizations?
Lewis,

]]> http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/comment-page-1/#comment-37388 Lewis Green Mon, 15 Sep 2008 14:54:50 +0000 http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/#comment-37388 I serve businesses as a marketing and a communications consultant and agree with the cuts lists in your post. Each of those cuts represents an area with zero or no returns. Consultantcies such as mine have been calling for those cuts for years. Next generation marketing must be launched and that is where budgets should be focused. Next generation marketing places more focus on multi-functional alignment centered on inbound marketing, with monies being transferred from outbound marketing. Budgets will also be aligned and integrated between all customer touchpoints, including sales, marketing and the call center. This is way overdue. I serve businesses as a marketing and a communications consultant and agree with the cuts lists in your post. Each of those cuts represents an area with zero or no returns.
Consultantcies such as mine have been calling for those cuts for years. Next generation marketing must be launched and that is where budgets should be focused. Next generation marketing places more focus on multi-functional alignment centered on inbound marketing, with monies being transferred from outbound marketing.
Budgets will also be aligned and integrated between all customer touchpoints, including sales, marketing and the call center. This is way overdue.

]]> http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/comment-page-1/#comment-37387 Paul Barsch Mon, 15 Sep 2008 14:51:24 +0000 http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/#comment-37387 Ah, the annual give-back. If there's a silver lining, at least it looks like the give-back is beginning in September instead of April. Be thankful for small victories. Marketing is an expense "in the books"--too bad it's also seen that way in the eyes of the CxOs... Ah, the annual give-back. If there’s a silver lining, at least it looks like the give-back is beginning in September instead of April. Be thankful for small victories.
Marketing is an expense “in the books”–too bad it’s also seen that way in the eyes of the CxOs…

]]> http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/comment-page-1/#comment-37386 Kathy Mon, 15 Sep 2008 14:22:21 +0000 http://www.mpdailyfix.com/new-study-says-marketers-expected-to-cut-budgets-are-you/#comment-37386 Not cutting but reallocating dollars to programs with stronger ROIs or expected better ROIs. Not cutting but reallocating dollars to programs with stronger ROIs or expected better ROIs.

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