Comments on: New Research on Lead Generation through Web 2.0 Media

By: how to generate leads

how to generate leads — Tue, 08 Feb 2011 15:21:30 +0000

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By: Robert Lesser

Robert Lesser — Mon, 08 Dec 2008 18:54:38 +0000

@ Leigh – thanks for you feedback. Given the downturn, the need to quantify impact becomes even greater.
@ Paul – I agree. There are many studies that confirm that blogs and other Web 2.0 tools are being used for lead generation from such sources as the ANA and McKinsey. I talk about some of this research on my blog, if you need more details.

By: Paul Chaney

Paul Chaney — Sun, 07 Dec 2008 23:29:32 +0000

We’re using blogs for both lead gen and SEO at Bizzuka. I find it interesting that blogging is being considered a lead gen tactic now, considering only a few years ago there was much disagreement over whether it could serve that function. (I opted on the positive side of the argument.)
I really like what Chris Baggott and the folks at Compendium Blogware are doing with their platform. Their view is that blogs are decidedly a lead gen/SEO tool.

By: Leigh Anne Wallace

Leigh Anne Wallace — Thu, 04 Dec 2008 19:57:28 +0000

I am a firm believer that all marketing should be a form of lead gen. And while it can often be difficult to measure the impact of new media, it is ever more becoming a necessary part of the marketing toolkit. As a B2B marketer, I use a great tool called HubSpot to help me track and measure my online efforts. And while I cannot measure the impact of a single tweet, I can pinpoint lead sources much more accurately and make more informed online marketing decisions.