MarketingVOX: Those concerned about childhood obesity Stateside face a solution: turn the act of playing videogames, beloved sport of the couch potato, into a workout. A new “exergaming” gym called NexGym will get kids – and potentially adults – to do just that, according to Springwise.
The gym will offer over 20 games that encourage children to race bikes over the moon and participate in virtual pro-sporting events.
Related stories:
- Childhood Obesity Gets Boost from Online Marketing
- Group Seeks Regulations on Digital Food Marketing to Kids
- Videogame Teaches Kids about Obesity
