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	<title>Comments on: New Blockbuster Study Confirms &#8216;Food and Product Safety and its Effect on Consumer Buying Habits&#8217;</title>
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	<link>http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits</link>
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		<title>By: Ted Mininni</title>
		<link>http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/comment-page-1/#comment-39292</link>
		<dc:creator>Ted Mininni</dc:creator>
		<pubDate>Wed, 14 Jan 2009 16:39:57 +0000</pubDate>
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		<description>CK &amp; Daily Fix Readers,
This is the link to the actual Deloitte report in PDF form:
&lt;a href=&quot;http://www.deloitte.com/dtt/cda/doc/content/Deloitte_2008%20Food%20Survey%20Results_Final.pdf.&quot; rel=&quot;nofollow&quot;&gt;http://www.deloitte.com/dtt/cda/doc/content/Deloitte_2008%20Food%20Survey%20Results_Final.pdf.&lt;/a&gt;
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		<content:encoded><![CDATA[<p>CK &#038; Daily Fix Readers,<br />
This is the link to the actual Deloitte report in PDF form:<br />
<a href="http://www.deloitte.com/dtt/cda/doc/content/Deloitte_2008%20Food%20Survey%20Results_Final.pdf." rel="nofollow"></a><a href="http://www.deloitte.com/dtt/cda/doc/content/Deloitte_2008%20Food%20Survey%20Results_Final.pdf" rel="nofollow">http://www.deloitte.com/dtt/cda/doc/content/Deloitte_2008%20Food%20Survey%20Results_Final.pdf</a>.</p>
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		<title>By: Ted Mininni</title>
		<link>http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/comment-page-1/#comment-39291</link>
		<dc:creator>Ted Mininni</dc:creator>
		<pubDate>Wed, 14 Jan 2009 16:13:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/#comment-39291</guid>
		<description>CK,
I don&#039;t think there&#039;s anything new about &quot;safety as a differentiator&quot;. Remember that Volvo built its brand on that years ago. With recent food and consume product scares, it has become even more imperative for companies to become transparent. Traceability of food products is becoming increasingly important to consumers and I&#039;ve blogged about this before. All of this helps reassure consumers and helps build sorely-needed trust.
The link in my post will bring you to a sign-in page to view the podcast that discusses the findings in the Deloitte report. I believe that the report itself is accessible from the podcast page. Will check on that.
Thanks for asking about the report, CK.
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		<content:encoded><![CDATA[<p>CK,<br />
I don&#8217;t think there&#8217;s anything new about &#8220;safety as a differentiator&#8221;. Remember that Volvo built its brand on that years ago. With recent food and consume product scares, it has become even more imperative for companies to become transparent. Traceability of food products is becoming increasingly important to consumers and I&#8217;ve blogged about this before. All of this helps reassure consumers and helps build sorely-needed trust.<br />
The link in my post will bring you to a sign-in page to view the podcast that discusses the findings in the Deloitte report. I believe that the report itself is accessible from the podcast page. Will check on that.<br />
Thanks for asking about the report, CK.</p>
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		<title>By: CK</title>
		<link>http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/comment-page-1/#comment-39290</link>
		<dc:creator>CK</dc:creator>
		<pubDate>Wed, 14 Jan 2009 16:01:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/#comment-39290</guid>
		<description>Excellent post/information Ted. Apologies if you link to this and I missed it--but where is the report located/available to us? Really glad you posted on this issue. Safety as the new differentiator, hmmm?
</description>
		<content:encoded><![CDATA[<p>Excellent post/information Ted. Apologies if you link to this and I missed it&#8211;but where is the report located/available to us? Really glad you posted on this issue. Safety as the new differentiator, hmmm?</p>
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		<title>By: Ted Mininni</title>
		<link>http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/comment-page-1/#comment-39289</link>
		<dc:creator>Ted Mininni</dc:creator>
		<pubDate>Wed, 14 Jan 2009 14:17:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/#comment-39289</guid>
		<description>You bet, Paul. That&#039;s why companies need to take their responsibility to ensure safety and quality very seriously. The erosion of consumer trust and confidence continue to wreak havoc in our economy and once lost, trust is almost impossible to regain.
Thanks for adding your always-cogent thoughts, Paul. I appreciate it.
</description>
		<content:encoded><![CDATA[<p>You bet, Paul. That&#8217;s why companies need to take their responsibility to ensure safety and quality very seriously. The erosion of consumer trust and confidence continue to wreak havoc in our economy and once lost, trust is almost impossible to regain.<br />
Thanks for adding your always-cogent thoughts, Paul. I appreciate it.</p>
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		<title>By: Ted Mininni</title>
		<link>http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/comment-page-1/#comment-39288</link>
		<dc:creator>Ted Mininni</dc:creator>
		<pubDate>Wed, 14 Jan 2009 14:14:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/#comment-39288</guid>
		<description>You&#039;re right, Lewis. Consumers cry out for more governance from Federal officials when there are food scares. FDA is woefully understaffed as it is. We&#039;ve also seen plenty of instances when government bureaucracy can be more hindrance than help. This is not a panacea.
While the government should hire more inspectors and manufacturers ought to have more quality control personnel in place--especially in foreign plants, the onus still falls on us, as consumers. Caveat emptor, right? As I stated in Paul Barsch&#039;s post the other day: food safety ought to be a top priority for all consumers. We need to educate ourselves as much as possible, as quickly as possible.
Thanks for weighing in, Lewis.
</description>
		<content:encoded><![CDATA[<p>You&#8217;re right, Lewis. Consumers cry out for more governance from Federal officials when there are food scares. FDA is woefully understaffed as it is. We&#8217;ve also seen plenty of instances when government bureaucracy can be more hindrance than help. This is not a panacea.<br />
While the government should hire more inspectors and manufacturers ought to have more quality control personnel in place&#8211;especially in foreign plants, the onus still falls on us, as consumers. Caveat emptor, right? As I stated in Paul Barsch&#8217;s post the other day: food safety ought to be a top priority for all consumers. We need to educate ourselves as much as possible, as quickly as possible.<br />
Thanks for weighing in, Lewis.</p>
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		<title>By: Paul Barsch</title>
		<link>http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/comment-page-1/#comment-39287</link>
		<dc:creator>Paul Barsch</dc:creator>
		<pubDate>Wed, 14 Jan 2009 14:06:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/#comment-39287</guid>
		<description>Ted, consumers have long memories and the internet has an even longer memory. All one needs to do these days is a quick search by product name and the good/bad and ugly come up and it&#039;s almost impossible to erase.
Building trust and consistency is paramount. The margin for error is getting extremely thin.
</description>
		<content:encoded><![CDATA[<p>Ted, consumers have long memories and the internet has an even longer memory. All one needs to do these days is a quick search by product name and the good/bad and ugly come up and it&#8217;s almost impossible to erase.<br />
Building trust and consistency is paramount. The margin for error is getting extremely thin.</p>
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		<title>By: Lewis Green</title>
		<link>http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/comment-page-1/#comment-39286</link>
		<dc:creator>Lewis Green</dc:creator>
		<pubDate>Wed, 14 Jan 2009 13:57:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.mpdailyfix.com/new-blockbuster-study-confirms-food-and-product-safety-and-its-effect-on-consumer-buying-habits/#comment-39286</guid>
		<description>Ted,
Here&#039;s my take on government effectiveness: It&#039;s an oxymoron. And once a product is launched, we can&#039;t rely on company quality control either. What does that leave us? Our own abilities to read and understand labelings; a historical business perspective, giving us insights into companies we can trust; and common sense in product purchasing.
</description>
		<content:encoded><![CDATA[<p>Ted,<br />
Here&#8217;s my take on government effectiveness: It&#8217;s an oxymoron. And once a product is launched, we can&#8217;t rely on company quality control either. What does that leave us? Our own abilities to read and understand labelings; a historical business perspective, giving us insights into companies we can trust; and common sense in product purchasing.</p>
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