MarketingVOX: Though currently ruled by iTunes, the digital marketplace for music is missing the crucial social element of music that makes bands popular in the first place.
According to Springwise, that issue may have come to resolve with Amie Street – an innovative online music store selling indie music – that integrates the social element into the business model: Every song sold starts off being free, but the price increases to a maximum of 98 cents, depending on how many download it.
The store rewards early buyers by giving them the lowest rate, and users can also receive credit on future purchases by recommending and reviewing music. The store allows artists to maintain full ownership of their work – and gives artists 70 percent of every sale.
In addition to the community’s promoting acts, Amie Street generates content by interviewing bands, posting videos and organizing concerts in New York -?and, finally, unlike iTunes, the store sells DRM-free MP3s, meaning they can be played on any music player.
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- Beloved Indie Record Shop Opens Online
- Google Video Ads Tested on Sony, Warner Music Videos
- Ruckus Offers College Students Free Music Downloads
- eMusic Turns to Asia after European Success
- SnoCap, Merlin Partner to Let Indies Sell Music on MySpace
- iPod Breaks Sales Records over Holidays
