http://www.mpdailyfix.com/nevermind-the-click-fraud/?utm_source=rss&utm_medium=rss&utm_campaign=nevermind-the-click-fraud Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/nevermind-the-click-fraud/comment-page-1/#comment-23505 David Flash Fri, 27 Oct 2006 05:39:28 +0000 http://www.mpdailyfix.com/nevermind-the-click-fraud/#comment-23505 Waaaay more than 30% of the exposures in most (if not all) print buys are totally wasted...on people who have no interest in what is being sold in the ad. Are these print buys still a good thing? Yes...if they bring in more revenue than they cost! The same is true of Adwords...or whatever...as long as the roi is positive...be happy! If there were no click fraud, cost per click would go up because sales per click would go up...which would justify higher bids for terms. Waaaay more than 30% of the exposures in most (if not all) print buys are totally wasted…on people who have no interest in what is being sold in the ad.
Are these print buys still a good thing? Yes…if they bring in more revenue than they cost!
The same is true of Adwords…or whatever…as long as the roi is positive…be happy!
If there were no click fraud, cost per click would go up because sales per click would go up…which would justify higher bids for terms.

]]> http://www.mpdailyfix.com/nevermind-the-click-fraud/comment-page-1/#comment-23504 Harry Joiner Fri, 27 Oct 2006 02:54:42 +0000 http://www.mpdailyfix.com/nevermind-the-click-fraud/#comment-23504 Everything you said is right. But what are you gonna do? Not use PPC? It's a great alternative to traditional media. That's my point. Everything you said is right. But what are you gonna do? Not use PPC? It’s a great alternative to traditional media. That’s my point.

]]> http://www.mpdailyfix.com/nevermind-the-click-fraud/comment-page-1/#comment-23503 Copywriter Underground Wed, 25 Oct 2006 03:03:01 +0000 http://www.mpdailyfix.com/nevermind-the-click-fraud/#comment-23503 Shaddap? Don't worry?? If my client made a print buy and later discovered that 30% of the magazines went out the door without the client's ad in place, I'm certain that "don't worry" would be an ill-received response. The problem isn't that 70% of the advertising "is working" (it's not, and you know it). It's that the PPC providers profit from click fraud, consistently underestimate its presence, and have little incentive (or interest) in fixing it. Shaddap? Don’t worry??
If my client made a print buy and later discovered that 30% of the magazines went out the door without the client’s ad in place, I’m certain that “don’t worry” would be an ill-received response.
The problem isn’t that 70% of the advertising “is working” (it’s not, and you know it).
It’s that the PPC providers profit from click fraud, consistently underestimate its presence, and have little incentive (or interest) in fixing it.

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