MarketingProfs

MediaBuyerPlanner: Noting that NBC filed for a “TV For Me” trademark, Mediapost speculates that the major network is contemplating a customized programming effort. That the network hasn’t sown up the domain name rights for the mark isn’t surprising, given past precedent. (That domain currently belongs to a lucky Muscovite.)
Networks – perhaps because of the way the industry buys and sells media – have been the slowest to divvy up their content into chunks that viewers can consume when and where they want. While this may help slow network TV viewing relative to other, more customizable media, the networks have been able to guarantee big reach to advertisers.
An NBC executive said the trademark registration was more of a just-in-case reservation, rather than an indication of imminent plans.