MarketingVOX: NBC Universal said on Monday it plans to launch a new television show based on its iVillage internet community for women – which it purchased earlier this year – over its Bravo cable network and its 10 owned-and-operated TV stations.
“This is a real interactive, online and on-the-air television program that we are not going to judge by its ratings,” NBC Universal Television Chief Executive Jeff Zucker told the Credit Suisse media and telecom conference in New York,?according to Reuters. He did not elaborate on the program’s format.
NBC said in October it planned to cut about 700 jobs and slash annual operating costs by $750 million to overhaul its media businesses and invest more heavily in growth businesses such as the internet, where it expects to generate about $300-$400 million in revenue in 2006.
On Monday, NBC also relaunched the website for its top-rated business cable TV network CNBC, focusing more heavily on originally produced online video and more videos from its on-air broadcasts.
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