MediaBuyerPlanner: NBC’s hit show Heroes is taking a break, but is returning to the network Jan. 22. To help give the second phase of the show a boost, the network planned a marketing blitz.
NBC gave away 10,000 T-shirts at a Dallas/Philadelphia football game televised by NBC on Christmas Day, writes Ad Age. The plan was that any attendee who wore the Heroes T-shirt during the game and who was seen on TV would win $100. Announcers also promoted the show.
Netflix will also distribute a 13-minute “catch-up” episode of Heroes to its 3 million subscribers. The DVD will also include a pilot episode of the network’s upcoming drama, The Black Donnellys, which will replace Studio 60 on the Sunset Strip in March.
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