MarketingVOX: NBC and its affiliates are maintaining a focus on new media usage and distribution despite slipping to third place in the ratings, reports MediaWeek.
The Futures Committee built by NBC and affiliate partners keeps all parties on the same page digitally. That includes a planned media player that will be rolled out to affiliates’ websites come August.
However, affiliates are apparently unsure as to what role they’re going to play in the NBCU/News Corp. “YouTube Killer” announced recently.
Related stories:

• Advertising.com to Manage Video Ads on ‘YouTube Killer’
• MobiTV, NBC Partner for Mobile Full-Length Video
• NBCU Preps ‘Breakers’ Online Video
• NBC Universal Exec Moves Highlight Digital Strategy
• NBC Universal to Acquire iVillage, Expects it to Drive Digital Strategy

Related posts:

1. CNET Latest to Join NBC/News Corp. Venture
2. NBC/News Corp. Video Site Pushed to September
3. CBS to Share New-Media Revenue with Affiliates
4. NBCU Digs Deeper than Impressions
5. TV Affiliates Wonder Where (If?) They Fit In