MediaBuyerPlanner: Local ad dollars declined two percent in the month of August 2006 over August 2005, according to RAB. And even though National Radio revenue increased 12 percent during the same period, total combined national and local radio revenue increased one percent during the month compared to the same month from a year ago. Non-spot radio business for August 2006 grew 10 percent over August 2005. Total combined spot and non-spot Radio revenue grew two percent during the month of August 2006 compared to August 2005.
Year-to-date, national radio dollars grew two percent from January through August 2006 compared to January through August 2005. Local radio revenue was down two percent during those same months from 2006 compared to that same time period from 2005. The first eight months of 2006 also saw a decline of one percent in total combined local and national radio revenue when compared to the first eight months of 2005. Non-spot radio revenue climbed nine percent January through August 2006 over January through August 2005. Grand total combined spot and non-spot dollars for radio remained flat over the first eight months of 2006 compared to the first eight months of 2005.
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- 2005 Challenging Year for Radio
- Radio Still Flat
