MarketingVOX: Online advertising sales firm National Ad Force has signed an agreement with AlmondNet, a behavioral targeting ad firm.
The relationship empowers advertisers working with National Ad Force to include AlmondNet technology in planned media placements.
AlmondNet utilizes a process called “Post-Search behavioral targeting” to drive targeted display advertising to US and UK users across 40 demographic segments. Each user hosts a cookie that divulges recently-demonstrated purchase-intent to the ad firm.
CEO Roy Shkedi of AlmondNet reported that “clicks originating from Post-Search behaviorally-targeted ads convert 5 to 10 times better than clicks from non-targeted ads.”
While the firm has had a wrangle on behavioral advertising for some time, the model has only come into mode amongst other advertisers in the last several years.
New York-based AlmondNet was founded in 1998. Collected data and a proprietary technology set enable the company to observe users intimately for targeted ad delivery, while maintaining a sense of privacy.
The company is also a member of the Network Advertising Initiative.
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- Behavioral Advertising Excites Advertisers, Worries Consumers
- Revenue Science Gets $24 Million in VC Financing
- Survey: Behavioral Advertising to Increase in 2006
