MediaBuyerPlanner: Alloy Access will be the sole provider of newspaper advertising and placement services for the National Association of Hispanic Publications‘ member publications.
The year-long deal will help the NAHP “strive to provide the most effective and efficient programs to our members,” said Ray Guerrero, vp of marketing at NAHP, in MediaPost.
American Multicultural Marketing was recently renamed Alloy Access, when the two divisions merged. The NAHP represents 400 newspapers.
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