Comments on: Myths and Facts About Blog Advertising

By: sirjesse

sirjesse — Mon, 08 Jan 2007 16:28:22 +0000

What you have said about blog advertising on the internet is right on the money. However I have come across a guy named Jason Ryan Isaksen that has figured out some back door techniques to blog advertising that seem to put the odds in the favor of the marketers. I am testing out some of these techniques of Jason Ryan Isaksen, right now and so far most of my ventures are doing quite well as far as the ROI when it comes to advertising my blog. I am very optimistic about the possabilities of internet blogs and there advertising campaigns at the moment but Jason Ryan Isaksens techniques are helping immensely. Have you ever heard of this guy, Jason Ryan Isaksen or his informational books? Right now this all seems too good to be true, and you know what they say about that. I would like to hear some of your feedback.
sirjesse

By: Jim Kukral

Jim Kukral — Sun, 24 Dec 2006 20:57:17 +0000

Good stuff BL. In my experience in this arean, I’ve found that advertisers just think it’s too much work to find the bloggers, and too little reward.
I’m trying to change that of course with BlogKits
Happy holidays!

By: Ann Handley

Ann Handley — Fri, 22 Dec 2006 22:05:46 +0000

BL — Compelling argument. Of course, you are preaching to the choir on this platform, or at least with me. For some reason, advertisers seem shy of any media property labeled “blog,” which is a shame in my mind, for both our sakes, for the reasons you cite.

By: Lewis Green

Lewis Green — Fri, 22 Dec 2006 19:47:36 +0000

Thanks BL. It’s good to still be able to learn something new at my advanced age.

By: B.L. Ochman

B.L. Ochman — Fri, 22 Dec 2006 18:48:19 +0000

Also: :>) You **can** get incredibly specific when choosing blogs. When you put an ad on a blog about vegetarian cooking, or home schooling, or marketing, or any of a thousand other categories of blogs where ad space is available, you know you are reaching a devoted audience of people who follow that blog on a regular basis.
You can’t get that niched audience with any other medium at prices that are still – but won’t be for long – obscenely cheap.

By: B.L. Ochman

B.L. Ochman — Fri, 22 Dec 2006 17:08:37 +0000

Five thousand is one blog. We’ll reach many millions this week.
The campaign is running at remarkable clickthru rates, but I am contractually bound not to disclose numbers at this point.
What we DO know is that blog advertising traffic drives conversions and sales like no other medium before it.
I can tell you that a $15K investment in blog advertising, as part of a $350K campaign I did last year for Budget, drove 20 percent of the one million uniques we got on the site in a month.
And yes, it’s all about the execution, no matter what the medium.
I don’t have experience driving traffic with YouTube, but I have achieved stellar clickthrus and conversions with blog advertising.

By: Lewis Green

Lewis Green — Fri, 22 Dec 2006 15:11:52 +0000

BL,
It is my sworn duty to let no posts go uncommented upon, and sometimes it just takes one of us to get the conversation started.
Here’s my take on blog advertising: “You get real-time traffic and click thru rates from blog ad networks like blogads.com” and “Even a blog with 5,000 readers a week can be influential beyond measure if one or more of its posts spreads through the blogosphere.”
True but we don’t know who makes up that traffic. In a group of 5,000 (a relatively tiny amount of reach), no one may represent our target markets. Instead of an ad, doesn’t a good video on YouTube or a business blog seem better investments in money and time? Of course, whether ad or using social media tools, the executions needs to be great.
So help me see where I’m exhibiting faulty thinking here.