MarketingVOX: MySpace is resuscitating its gaming section in a big way after closing a deal with casual gaming distributor Oberon Media.
Moving forward, Oberon will build the refurbished gaming site and manage its operations.
In January, MySpace will launch the new gaming section – offering hundreds of free casual games – to its 110 million members, according to the Wall Street Journal. The site will allow users to invite friends to multiplayer games and chat while playing.
Casual gaming brought $380 million in revenue last year and is expected to jump 35 percent to $512 million this year, according to NPD Group.
Oberon distributes games to PCs, mobile phones, and set-top boxes to partners like Microsoft, Yahoo, and Comcast.
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