MarketingVOX: To a degree, Canadian teens are already afflicted with Top 8 syndrome. With 6 million members – one quarter of the country’s Internet users – spending an average of almost 90 minutes on MySpace in March, Canada has earned its own official version, reports Globe and Mail.
Ca.myspace.com is part of News Corp.’s international expansion of the popular social networking site that includes China, Latin America and South America.
News Corp. is negotiating a new set of deals for international versions of the site. MySpace Canada will promote Canadian bands like Billy Talent, local events like the North by Northeast Film Festival, and a Canadian wireless company to bring MySpace to mobile phones.
Though the media giant announced a content deal with NBC Universal in March to bring? programming to MySpace, the relationship only applies within U.S. borders. Global content deals are notoriously difficult to negotiate.
MySpace maintains a strong hold over social networking in Canada, sharing the platform with three other online destinations. Windows Live Spaces leads, attracting 39 percent of Canadians over the Internet; Google’s Blogger attracts 29 percent; Facebook 28 percent; and MySpace, trailing behind, draws 25 percent.
Related stories:
- MySpace Lays Claim to Fresh-Faced Flektor
- MySpace Rolls Out Copyright Protections
- MySpace to Pay $250 Million for PhotoBucket
- Social Networks Trump other Media as Free-Time Activity
- Yahoo Brings OneSearch To Canada, Europe
- MySpace Sets Sights on China
- MySpace & Burnett to Launch Political Show
- For Social Networks, Generating Revenue a Struggle
- After Much Speculation, MySpace Launches News Site
