MarketingVOX: New women’s apparel retailer MyShape hopes to remove the guesswork out of online shopping caused by inconsistent sizing between brands and retailers, according to Springwise.
When customers sign up at the website, they enter their measurements and MyShape’s patent-pending ShapeMatch software determines their body shape.
A customer is then shown outfits that “flatter their shape and fit their body measurements.” MyShape works with 100 designers, who make custom clothing for customers. MyShape receives a sales commission.
MyShape launched in September and is targeting professional women who spend more than $1,000 on clothing per year.
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