MediaBuyerPlanner: A new title targeting teenaged Muslim girls launched this month, hoping to reach the estimated 400,000 of that demographic who live in the U.S.
Muslim Girl will be the first magazine to target Muslim teen girls, writes MediaPost. The gap in properties reaching the demographic is curious, given that the audience is desirable from an economic perspective, according to Muslim Girl editor in chief Ausma Khan.
U.S. Muslims were better-educated and had a higher income than the average American, according to a 2004 survey by Zogby International. Ninety-five percent are high school graduates, 60 percent have a bachelor’s degree, and one-third of adults earn more than $75,000 a year.
Khan anticipates a nationwide circulation of 50,000, by subscription and on newsstands.
The affluent, well-educated audience is similar in growth to the burgeoning Hispanic market, which has seen a subsequent burst in magazine offerings such as Quince Girl, says Dianna Hightower, publisher and director of business development and advertising for Muslim Girl. The magazine will cover topics such as dating, marriage and religion, for young women with conservative and “traditional” values.
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