MarketingVOX: Seeking to come up with a plan to adjust to a digital world, News Corp. owner Rupert Murdoch is looking for input on how newspapers will survive online, reports the Financial Times.
Murdoch huddled with top executives for strategy sessions on how the News Corp. newspaper empire can adapt to changing reader habits. Specifically the group is expected to figure out how to raise online newspaper readership to the point where ad revenue can offset the losses from their print versions.
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