Comments on: MPlanet 2006: Ushering in a New Era for Marketers http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/?utm_source=rss&utm_medium=rss&utm_campaign=mplanet-2006-ushering-in-a-new-era-for-marketers Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Cam Beck http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24332 Cam Beck Mon, 04 Dec 2006 11:08:15 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24332 Well I, for one, would be interested in reading your thoughts. My skin isn't all that thin. :) Well I, for one, would be interested in reading your thoughts. My skin isn’t all that thin. :)

]]> By: Ann Handley http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24331 Ann Handley Mon, 04 Dec 2006 01:21:35 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24331 Cam wrote: "I think I can tell you that as long as you treat the theological perspective with respect, it shouldn't get many people up in arms...." I'm not sure about that, Cam. Seems that Christianskin can be pretty thin....but I'm going to think on it. I like the idea, certainly...! Chip: Great to meet you, too. Fun conversation over lunch! Hope to cross paths again. Mario: Man, you were missed! Cam wrote: “I think I can tell you that as long as you treat the theological perspective with respect, it shouldn’t get many people up in arms….”
I’m not sure about that, Cam. Seems that Christianskin can be pretty thin….but I’m going to think on it. I like the idea, certainly…!
Chip: Great to meet you, too. Fun conversation over lunch! Hope to cross paths again.
Mario: Man, you were missed!

]]> By: Mario Sundar http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24330 Mario Sundar Mon, 04 Dec 2006 00:41:16 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24330 Hi Ann, Looks like I missed a ton of fun. Anyways, thanks for the updates. I felt like I was present anyways. As for the post -- it's interesting how my customer evangelism posts always bordered on the Jesus syndrome since he was the original evangelist and I even thought of "The Brand that Jesus built" post, which I discarded as well. Go for it. I'd love to hear your take on evangelism. Mario Hi Ann,
Looks like I missed a ton of fun. Anyways, thanks for the updates. I felt like I was present anyways.
As for the post — it’s interesting how my customer evangelism posts always bordered on the Jesus syndrome since he was the original evangelist and I even thought of “The Brand that Jesus built” post, which I discarded as well.
Go for it. I’d love to hear your take on evangelism.
Mario

]]> By: Chip Reeves http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24329 Chip Reeves Sat, 02 Dec 2006 17:33:17 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24329 Ann - I enjoyed meeting and talking with you in Orlando. Thanks for contributing to the great coverage of the different sessions. With your help and the help of fellow bloggers I am catching up on some of the sessions I had to miss in making trade offs. There were a lot of good topics being discussed in parallel. Ann -
I enjoyed meeting and talking with you in Orlando. Thanks for contributing to the great coverage of the different sessions. With your help and the help of fellow bloggers I am catching up on some of the sessions I had to miss in making trade offs. There were a lot of good topics being discussed in parallel.

]]> By: Cam Beck http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24328 Cam Beck Sat, 02 Dec 2006 17:16:05 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24328 Ann, I think if we look at the command, "And the gospel must first be preached to all nations" (Mark 13:10, NIV) honestly, we cannot help but conclude a marketing discipline associated with evangelism. However, there are many ways to look at it: There's marketing perspective and the theological perspective (not to mention the historical, the philosophical, and evidential perspectives). As a grateful Christian interested in apologetics, I think I can tell you that as long as you treat the theological perspective with respect, it shouldn't get many people up in arms. But don't expect everyone to agree. :) I trust that if you just consider the ultimate implications of your conclusions, you'll be fine. That's been my experience, anyway. But I've been dealing with much smaller audiences of people sort of requesting my outlook on it, so you'll be going out on a limb, either way. Good luck! :) Ann,
I think if we look at the command, “And the gospel must first be preached to all nations” (Mark 13:10, NIV) honestly, we cannot help but conclude a marketing discipline associated with evangelism.
However, there are many ways to look at it: There’s marketing perspective and the theological perspective (not to mention the historical, the philosophical, and evidential perspectives). As a grateful Christian interested in apologetics, I think I can tell you that as long as you treat the theological perspective with respect, it shouldn’t get many people up in arms. But don’t expect everyone to agree. :)
I trust that if you just consider the ultimate implications of your conclusions, you’ll be fine.
That’s been my experience, anyway. But I’ve been dealing with much smaller audiences of people sort of requesting my outlook on it, so you’ll be going out on a limb, either way.
Good luck! :)

]]> By: Ann Handley http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24327 Ann Handley Sat, 02 Dec 2006 12:09:33 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24327 Thanks Eric. Readers: Eric has a good write-up of his session over at his blog, too, FYI: <a href="http://h20325.www2.hp.com/blogs/kintz/archive/2006/11/30/1985.html" rel="nofollow">http://h20325.www2.hp.com/blogs/kintz/archive/2006/11/30/1985.html</a> David -- I totally agree, which is why the quote struck me. I actually started to write a post a while back loosely titled something like, "Jesus: The Original Word-of-Mouth Marketer." But I've gotten in trouble with a few sensitive religious fundamentalists in the past and thus decided to kill the idea. Maybe it's time to resurrect it, however. The idea, not the man. Since, you know, that's already been done.... Thanks Eric. Readers: Eric has a good write-up of his session over at his blog, too, FYI:
http://h20325.www2.hp.com/blogs/kintz/archive/2006/11/30/1985.html
David — I totally agree, which is why the quote struck me. I actually started to write a post a while back loosely titled something like, “Jesus: The Original Word-of-Mouth Marketer.” But I’ve gotten in trouble with a few sensitive religious fundamentalists in the past and thus decided to kill the idea. Maybe it’s time to resurrect it, however.
The idea, not the man. Since, you know, that’s already been done….

]]> By: David Armano http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24326 David Armano Sat, 02 Dec 2006 04:16:55 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24326 Ann, very nice coverage. You all looked like you were having so much fun. Hope you were feeling better. Chris' statement sure was clever, but I'm with Mike on this one. That one book is arguably one of the most sucessful examples of viral marketing in history. :) Ann,
very nice coverage. You all looked like you were having so much fun. Hope you were feeling better.
Chris’ statement sure was clever, but I’m with Mike on this one. That one book is arguably one of the most sucessful examples of viral marketing in history. :)

]]> By: Eric Kintz http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24325 Eric Kintz Sat, 02 Dec 2006 03:22:40 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24325 Ann- It was sooo nice to finally meet! We should do it more often! :) Great summary btw Eric Ann- It was sooo nice to finally meet! We should do it more often! :)
Great summary btw
Eric

]]> By: Ann Handley http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24324 Ann Handley Sat, 02 Dec 2006 00:45:20 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24324 Thanks for the kudos, guys. Mplanet was a lot of fun, and I wish all of you were here (and Jim, I'm glad you were). Definitely plan on Vegas '08! Thanks for the kudos, guys. Mplanet was a lot of fun, and I wish all of you were here (and Jim, I’m glad you were).
Definitely plan on Vegas ‘08!

]]> By: Toby http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24323 Toby Fri, 01 Dec 2006 22:03:22 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24323 Ann - thanks for the terrific wrap up .. and I agree .. Josh's posts and photos were the bomb (or something like that!). Sounds like we should circle April 2008 in Vegas for mPlanet - next generation. Ann – thanks for the terrific wrap up .. and I agree .. Josh’s posts and photos were the bomb (or something like that!).
Sounds like we should circle April 2008 in Vegas for mPlanet – next generation.

]]> By: Michael Wagner http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24322 Michael Wagner Fri, 01 Dec 2006 21:24:04 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24322 Ann, Sounds like a great time and I am very glad to get your summary! One quick commentary on, "the broadcast model is rooted in the church, and they had only one book." A closer examination of "the book" supports the observation that networked and word of mouth models to form a community of "end users" also arose in part from the church. Putting a murse on my Christmas...I want to be smokin' too! Grin. Thanks again for the good report! Ann,
Sounds like a great time and I am very glad to get your summary!
One quick commentary on, “the broadcast model is rooted in the church, and they had only one book.”
A closer examination of “the book” supports the observation that networked and word of mouth models to form a community of “end users” also arose in part from the church.
Putting a murse on my Christmas…I want to be smokin’ too! Grin.
Thanks again for the good report!

]]> By: Jim Lenskold http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24321 Jim Lenskold Fri, 01 Dec 2006 21:16:35 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24321 Great recap of my session's key takeaways Ann. I could not have asked for a better set of panelists. Eric, Chip, and Jim were energetic, interesting and by all means informative. I'm sure we'll be able to draw from and share additional insights from the session and Mplanet overall. For now I just hope not to spend my entire evening here at the Orlando airport. Jim Great recap of my session’s key takeaways Ann. I could not have asked for a better set of panelists. Eric, Chip, and Jim were energetic, interesting and by all means informative.
I’m sure we’ll be able to draw from and share additional insights from the session and Mplanet overall. For now I just hope not to spend my entire evening here at the Orlando airport.
Jim

]]> By: Jim Kukral http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24320 Jim Kukral Fri, 01 Dec 2006 19:42:49 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24320 Sounds like a great show. I'll have to attend the next one. Keep us updated! Sounds like a great show. I’ll have to attend the next one. Keep us updated!

]]> By: Mplanet 2006 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24333 Mplanet 2006 Fri, 01 Dec 2006 19:37:32 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24333 <strong>All Mplanet, all the time</strong> We're getting a lot of pixels in the blogspace. It's the wave of the future, after all. So, you don't have to take our word for how much valuable information and insight is flying around the rooms at Mplanet; check... All Mplanet, all the time

We’re getting a lot of pixels in the blogspace. It’s the wave of the future, after all. So, you don’t have to take our word for how much valuable information and insight is flying around the rooms at Mplanet; check…

]]> By: Mack Collier http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/comment-page-1/#comment-24319 Mack Collier Fri, 01 Dec 2006 18:13:37 +0000 http://www.mpdailyfix.com/mplanet-2006-ushering-in-a-new-era-for-marketers/#comment-24319 "Best Observation from the Stage: Describing the decline of the "hit-driven culture," Wired's Chris Anderson points out that the broadcast model is rooted in the church, "and they had only one book." He adds that media "used to compete with other giants; now we compete with an army of minnows." Great quote! Ann I'm so glad you are already blogging about this, I was afraid I'd have to wait till Monday to be jealous over all the good times that I'm missing. Great recap, sounds like a very informative and entertaining conference! “Best Observation from the Stage: Describing the decline of the “hit-driven culture,” Wired’s Chris Anderson points out that the broadcast model is rooted in the church, “and they had only one book.” He adds that media “used to compete with other giants; now we compete with an army of minnows.”
Great quote! Ann I’m so glad you are already blogging about this, I was afraid I’d have to wait till Monday to be jealous over all the good times that I’m missing.
Great recap, sounds like a very informative and entertaining conference!

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