The sense of smell is the most powerful sense we have…
…when it comes to evoking memories — and many hotel chains and retail companies are using the sense of smell as a tool for building consistent, memorable brand experiences.
I just read in Iconoculture that Japanese movie theatres are using ’scene-synchronized scents’ to enhance the cinematic experience and create memories that last beyond the end of the film.
How can you use the sense of smell in your branding acitivites?
I don’t know, but one thing I do know is this is going to change porn forever.
I wonder how long it will be before movies are totally interactive and immersive, like Star Trek holodecks? Gosh, I hope I’m around to see it.
Watch n’ sniff? Hmmm. Not so sure I’d be into that, William.