MarketingProfs

MarketingVOX: Suggesting there’s a bright side to everything in life, LowerMyBills.com is lowering its ad budget due to the current mortgage crunch, according to the New York Times.
LowerMyBills’ notorious online ad banners feature dancing silhouettes, dancing aliens, and office workers going ballistic. The firm was among the hardest hit of online lenders.
Though owner Experian declined to say for sure whether LowerMyBills was reducing its ad budget, it will likely shift its focus to other aspects of its portfolio.
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