http://www.mpdailyfix.com/more-on-the-power-of-persona/?utm_source=rss&utm_medium=rss&utm_campaign=more-on-the-power-of-persona Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/more-on-the-power-of-persona/comment-page-1/#comment-23606 Mack Collier Fri, 27 Oct 2006 16:12:03 +0000 http://www.mpdailyfix.com/more-on-the-power-of-persona/#comment-23606 "Ultimately, it's not enough just to develop a persona, or group of personas. That's the end, not the means. The goal of persona use is to develop a well-defined and easily articulated picture of the customers we serve. We must iteratively use personas to benchmark and refine our view of the customer as much as we use them to refine and shape the architecture that supports customer experience. The lesson of it all: when we shape our organizations around a well-defined knowledge of who we serve, we in turn empower our organizations to serve those customers well." Great point and I think that any initiative that attempts to shift the focus from the company's perspective, to that of the customer, is to be applauded. “Ultimately, it’s not enough just to develop a persona, or group of personas. That’s the end, not the means. The goal of persona use is to develop a well-defined and easily articulated picture of the customers we serve. We must iteratively use personas to benchmark and refine our view of the customer as much as we use them to refine and shape the architecture that supports customer experience.
The lesson of it all: when we shape our organizations around a well-defined knowledge of who we serve, we in turn empower our organizations to serve those customers well.”
Great point and I think that any initiative that attempts to shift the focus from the company’s perspective, to that of the customer, is to be applauded.

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