Comments on: Monetizing Your Online Presence, Chapter 2

By: James Burgin

James Burgin — Sat, 04 Aug 2007 23:06:52 +0000

As an avid blog reader I find your post refreshing and clear – to illuminate the simplicity of how the law of precession works. If we share generously then it will produce returns in many (unknown) ways – including new clients. Knowledge marketing has come of age with the blogosphere – especially for bloggers who get the power of sharing their wisdom.

By: Toby

Toby — Wed, 01 Aug 2007 21:09:16 +0000

Lewis – thanks for your kind words and sage suggestions. Our industry (yes, I do believe this is an industry) grows more complex every day and with that more choices and decisions to be made from how to engage with your community to how to respond – or not – to the nth PR release that has nothing to do with the focus of your conversations.
You remind us that there is a simple path to take through this labyrinth of twists and turns .. be true to your own values.

By: Lewis Green

Lewis Green — Wed, 01 Aug 2007 13:38:19 +0000

Roger,
I think youy are right: “The ones who complain the most are often the ones who wish they could but don’t.” There are those who don’t fit that description but as a business person trying to feed my family, my job is to make money. I want to do it fairly, honestly and on a bed of values, but making money is the cause for business.

By: Roger Anderson

Roger Anderson — Wed, 01 Aug 2007 00:09:54 +0000

Lewis,
As I thought about this last week I find I agree with you. If you are in business and you have a blog, you are monetizing it. You may even be leaving money on the table. I do think there are those who try to directly profit and those, like you and I, who try to indirectly profit.
In the early days of the Internet it was frowned upon to directly profit from web pages or Newsgroup postings. As soon as people started to make real money a lot of that crowing stopped.
The ones who complain the most are often the ones who wish they could but don’t. My two cents anyway.

By: Lewis Green

Lewis Green — Mon, 30 Jul 2007 17:15:33 +0000

Valeria,
Excellent points! Thank you.

By: Valeria Maltoni

Valeria Maltoni — Mon, 30 Jul 2007 17:00:11 +0000

I think what CK alludes to is the agility to pick up on threads, support worthy content and causes, and feel like you’re part of a team. I wrote that to Tim Jackson at MasiGuy last night. When you come to a topic or subject that one member of your community is an expert at, you partner with them. That’s a wonderful feeling.
Many of us are also experiencing it from an audience stand point. This to me is what open source marketing means.

By: Lewis Green

Lewis Green — Mon, 30 Jul 2007 16:28:58 +0000

CK, and Elaine,
Great contributions! I agree that learning and sharing are unexpected benefits in that I never thought that I would belong to a community of givers by having an online presence. Man, you guys rock!
Jim,
I can’t tell you how much I appreciate your support. Thank you!

By: Elaine Fogel

Elaine Fogel — Mon, 30 Jul 2007 16:17:50 +0000

Bravo, Lewis. I “get” it. I admit that I didn’t when I first starting blogging – it was foreign and I wondered what role I could play. Now, I, like you, blog and provide Web and e-newsletter content to share expertise and learn from others. That’s what I find the most beneficial – learning from one another and keeping abreast of marketing trends.
Thanks!

By: CK

CK — Mon, 30 Jul 2007 15:38:03 +0000

Great advice, Lewis. And many thanks for the kind mention. Gosh, what all do I ‘get’ from my blog (and through the other blogs which I participate in)? So much. I’ve learned more about the marketing discipline/best practices and the newest tools associated with social media. And I’ve met so many truly amazing people–either through my travels or while they visit NYC (and I highly recommend meeting these fine people as nothing replaces face-to-face interactions!).
On the business side it does increase exposure but I think it’s the new smarts I’ve gained–via using these extraordinary technologies–that lead to the most work for me. And it’s not so much that people have ‘found’ me through blogging but meeting clients in need of social media expertise.

By: Jim Kukral

Jim Kukral — Mon, 30 Jul 2007 15:19:14 +0000

You’ve pretty much laid it out perfectly. Nice work.

By: Lewis Green

Lewis Green — Mon, 30 Jul 2007 15:00:10 +0000

Ivana,
Welcome and thank you for your kind comments.
Cam,
Every word is true my friend. I enjoy and respect your writing style and your intelligence.

By: Cam Beck

Cam Beck — Mon, 30 Jul 2007 13:55:11 +0000

Lewis – It’s only Monday and you’ve already made my week. Thank you, my friend… not just for the compliment, but for the overall post packed with great nuggets of advice.

By: Ivana Taylor

Ivana Taylor — Mon, 30 Jul 2007 13:14:18 +0000

I found your blog through Chris Brown’s Branding and Marketing Blog and MyBlogLog. I’m so glad that I did. Your content is terrific and useful. I’m sure that I’ll be back and hope to link often. Thanks